Menu
Main Content
From Concept To Completion.
In today's competitive real estate market, the key to success is differentiation - doing common things in an uncommon way. In fact, differentiation from the competition has become the cornerstone of outstanding real estate service.
We deliver exceptional marketing programs that produce results. Each step of this marketing plan is designed to help your home sell fast and for the desired price. From concept to completion, your home will be uniquely cared for and expertly marketed.
Marketing To Your Advantage
Eye-catching property advertisement in View Magazine, which is inserted into the region’s prime print publications.
Stunning, trifold property announcement direct mailed to you neighborhood in silver envelopes that get noticed.
Professionally produced spot posted on Coldwell Banker’s regional Youtube channel and featured on one of Coldwell Banker’s local TV shows:
- At Home in the Tri-State Area on The CW in NY on Sunday at 10 am or in Hartford/New Haven on Sunday at 9am
- At Home in New England on ABC in Boston on Sunday at 1pm
Geographic Targeting Technology markets your property directly to local buyers online and on social media.
Beautiful, professionally printed property brochures to showcase your home
Agents at all local real estate companies in your area will be notified that your home has come on the market.
Exclusive yard sign panel with CB Mobile Brochure technology that delivers your home’s unique details and photos to consumer mobile phones.
Your home will be displayed on hundred of websites, including the most-visited real estate websites in the world.
Detailed report outlining everything that has been done to bring your home to market and maximize its exposure.
Professional property marketing and dedicated Listing Concierge coordinators to handle the marketing of your listing from start to finish.
Packages Include:
- Photography
- Direct Mail
- Print Advertising
- Digital Marketing
- Television
- Property Brochures
Professional marketing and administrative setup services to handle the marketing of your listing from start to finish
Professional standard photography (36 photos) or a $50 credit to use your own photographer.
Television
- Professionally produced 20-second spot on Coldwell Banker’s TV program, At Home in the Tri-State Area or At Home in New England
- Professionally produced 20-second spot on Coldwell Banker’s TV program, At Home in the Tri-State Area or At Home in New England Youtube channel
Digital
- Professional designed single-property website
- Geographically targeted marketing for five days to a local audience online and on social media
- “Just Listed” and “Just Sold” eBlast to sales associate’s contacts
- CB Mobile Brochure technology and sign rider powered by DotSignal
- New listings distributed weekly via email to area sales associates
- One-sixteenth page photo display print advertisement in View magazine with sales associate’s name and phone number
- 25 professionally printed properly brochure (8”x8”, 8.5”x11” or 11”x17”)
- 100 super jumbo “Just Listed” postcards (11”x5.5” printed and mailed)
- 100 super jumbo “Just Sold” postcards (11”x5.5” printed and mailed after closing)
Professional marketing and administrative setup services to handle the marketing of your listing from start to finish
Professional standard photography (36 photos) or a $50 credit to use your own photographer.
Television
- Professionally produced 30-second spot on Coldwell Banker’s TV program, At Home in the Tri-State Area or At Home in New England
- Professionally produced 30-second spot on Coldwell Banker’s TV program, At Home in the Tri-State Area or At Home in New England Youtube channel
Digital
- Professional designed single-property website
- Geographically targeted marketing for five days to a local audience online and on social media
- “Just Listed” and “Just Sold” eBlast to sales associate’s contacts
- CB Mobile Brochure technology and sign rider powered by DotSignal
- New listings distributed weekly via email to area sales associates
- Branded properly marketing overview report for the seller
- One-eighth page photo display print advertisement in View magazine with sales associate’s name and phone number
- 50 professionally printed properly brochure (8”x8”, 8.5”x11” or 11”x17”)
- 50 trifold property announcements with silver envelope (11”x5.5” printed and mailed)
- 100 super jumbo “Just Sold” postcards (11”x5.5” printed and mailed after closing)
All Gold package inclusions with the following enhancements:
- Professionally produced 40-second spot on Coldwell Banker’s TV program, At Home in the Tri-State Area or At Home in New England
- Professionally produced 40-second photo slideshow with narration posted on the At Home in the Tri-State Area or At Home in New England Youtube channel
- Half-page photo display print advertisement in View magazine with sales associate’s name and phone number
- Geographically targeted marketing for 10 days to a local audience online and on social media
- 100 trifold property announcements with silver envelope (11”x5.5” printed and mailed)
- Upgraded photography package (or an $80 credit to use your own photographer) with 36 photos and your choice of aerial photography, twilight photography or high-definition video tour